Data Appending

Transform Your Existing Database into a Powerhouse

Do you want to vastly improve your marketing potential by enhancing the value of your contact database with B2B Data Appending?

Appending missing data can mean:

  • Multiple channels to communicate with your contacts
  • A new way of segmenting your contacts into specific audiences through B2B Data Appending
  • The potential to analyze your contacts’ responses in relation to this specific audience

Email Append Process:

Email Append provides instant access to your most lucrative audience. Expand your Customer Relationships by communicating with them via email. We match email addresses to your existing customer databases, and opt them in to receive future communications. It is easy and cost-effective, and can have an immediate impact on sales. 

Step 1

The client identifies the records in its internal database that need Email Appending. Once identified this database is sent to Goroi Data via email or FTP Upload. The database can be sent in any format, our team is equipped to handle all kinds of database formats. Once uploaded, the database is picked by Goroi Data for processing.

Step 2

Once received by Goroi Data, database is formatted so that it can be matched with our Master Database of 65 million Business records with opt-in emails.

During the matching process, whenever there is match found with the name, business name and address in the client’s database, the corresponding email is added from our master database to the client’s database and this process will continue till the last record.

Step 3

After the match process is over, the appended emails are verified for delivery. The verification process is semi-automated.

With the help of our proprietary tools we verify all the mails for deliverability and again our 200-member data team will manually verify each appended emails. So our average match rates are over 80%.

Step 4

At the completion of the append process step a standard message is sent to the newly appended emails indicating that the append client wishes to communicate with them via email. This email gives the recipient the opportunity to opt-out if they choose.

After allowing 5-7 business days for all responses, the opt-outs are removed from the database.

Step 5

Upon the successful completion of the append process, the enhanced database is then reformatted to the original file format and it will be delivered to the client.

We are one of the few companies that truly execute the standardization and customer email append in-house.By controlling the entire email append process in-house, we endow our clients the rapid turnaround, quality control and accountability they entail.

Benefits of Email Appending

  • Increase sales opportunities
  • Marketing effectively in the future
  • Cost effective way to reactivate lapse/inactive customers
  • Save cleansing cost and increase responses
  • Build a Solid Multi-Channel Strategy
  • Provide a new channel of communications with your customer
  • Support your E-newsletter initiatives
  • More speed for your time sensitive communications
  • Test new offers quickly before rolling out, fast turnaround
  • Our Multi-Source Approach Provides the Industry’s Highest Match Rates
  • It is easy and cost-effective, and can have an immediate impact on sales

Email Append Differentiators

  • You only pay for successful appended and delivered email addresses
  • We manage our own email append data and perform email appending in-house
  • We do not sell, trade or give your records to third-party vendors
  • Federal Communication Commission compliant
  •  Execute email append matching via our in-house database
  • Quality Control: Goroi Data performs all CASS standardization and customer matching in-house
  • We only charge for results
  • We guarantee deliverability of e-mails that we provide to you
  • We manage or co-manage any customer complaints of the initial email append project