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At Goroi Data , we help businesses to enhance their databases by providing missing emails. We are confident about our process and our dedicated and expert Team. We invite you to test us with a Free Email Append Test for 50 business records from your database, before you sign up for a bigger project. It is wise to check the quality of any service provider before investing. Through this test you can check not only the quality of our service but also you can analyze our process in action. You can also check the kind of append rate you can expect from the main project.

Please fill up the form and upload the test file.

As soon as we receive the test file, our test-append team starts the test so that we can get back to you with the results within two business days.

You can send the test file in any file format. Our Team is capable of handling any file format.

ECOA, NCOA, Data Hygene
Email Change of Address (ECOA) & List Hygiene Services
56% of U.S. consumers are online and use email, and more than half of them indicate that email is their primary reason for going online (Pew Internet and American Life Project, 2001). However, each year 30% of these online U.S. consumers change their email address due to a change of ISP, job or other factors (NFO Research, 2002).

Email churn costs U.S. businesses billions of dollars in:

• Lost customers and associated revenue.
• Wasted marketing and operating costs due to undeliverable email.
• Lost customer intelligence from disconnected purchase histories and re-registrations.

GoroiData 's Email Change of Address Service (ECOA) combines email change of address management with Email List Hygiene. These services provide businesses with a fast, easy and cost effective way to reconnect with customers who have changed their email address. ECOA drives sales and delivers superior ROI by permitting companies to:
• Retain customers or subscribers and improve member loyalty, preserving the email database asset
• Reduce costs associated with undeliverable email
• Assure campaigns make it to intended inboxes
• Provide a measurable return on investment

How ECOA Works

GoroiData has compiled a database of over 9 million alternate email address combinations by tracking changes in the databases of our opt-in data partners, and we can typically update 5 to 10 percent of an email list within two weeks and over 20 percent of a list on an annual basis.

The Email Update process takes a few simple steps:

1.Send us a list of your undeliverable email addresses.
2.GoroiData matches your list to our ECOA database.
3.Your customers are sent emails inviting them to share their current addresses.
4.Your updated database is returned to you with a summary report.

How Email List Hygiene Works

GoroiData can provide list-cleansing services for your company's retention or acquisition email lists. The list hygiene will correct format/syntax errors, correct invalid domains and flag expired domains, and known "bad" addresses for suppression.

GoroiData offers a free, no obligation ECOA and Data Hygiene test to see how many customers we can immediately reconnect you with. Contact us to learn more and get started today!

Consumer Append

Take advantage of low-cost, fast, global Internet Marketing by Consumer Email Appending. These opt-in email addresses are linked to the provided name and postal address based on detailed information from a large network of vendors. During the data collection process, subscribers voluntarily disclose their personal information, and have access to view a privacy policy stating that their information could be shared with third parties that have "customer relationships" with the individual.

At GoroiData we help businesses to enhance their databases by appending missing emails to their database. We match your database against our master database of over 40 million consumer records in United States alone and 400 million worldwide that are updated regularly. With our proprietary software tools and 80-member data team, we pride ourselves by being able to provide the best append rates in the industry.

We have broken the process down into five steps for your review:

Step 1. Data Identification and Upload: The client identifies the records in its internal database that need Email Appending. Once identified this database is sent to GoroiData via email or FTP Upload. The database can be sent in any format, our team is equipped to handle all kinds of database formats. Once uploaded, the database is picked by GoroiData for processing.

Step 2. Match and Enhance: Once received by GoroiData database is formatted so that it can be matched with our Master Database of 40 million Consumer records with emails. During the matching process, whenever there is match found with the name and address in the clients database, the corresponding email is added from our master database to the client's database.

Step 3. Verification: After the match process is over, the Appended emails are verified for delivery. The verification process is semi-automated. With the help of our proprietary tools and 80 member data team, our average match rates in the consumer append domain are over 45%.

Step 4. Opt-Out Message (Optional): Either the client or the data company can perform this step. At the completion of the Email Appending Process, a standard message is sent to the newly Appended Emails indicating that the append client wishes to communicate with them via email. This email gives the recipient the opportunity to opt-out if they choose. After allowing 5-7 business days for all responses, the opt-outs are removed from the database.

Step 5. Download: Upon the successful completion of the Email Appending Process, the appended database is then reformatted to the original file format and is kept ready for delivery the client. It can be either emailed or can be downloaded from our site. We can also deliver the database in CD or tape format.
The client is now equipped with a large marketing database and is ready to reach out to more prospects cost effectively by virtue of Email Appending.

Append Process

Email append Data and Match Logic:

Our email append data and match logic are the means to constructing appended files that will perform for your company in the future. Typical competitors export an average of 80% of their results as free email accounts such as; Hotmail and Yahoo. Our typical exported file after our email appending processes contains between 30% to 40% Yahoo and Hotmail addresses. We encourage our potential clients to compare our sample results to our competitor’s product. It is imperative during the evaluation process, to pay close attention to the quality of the matches with regards to both the match logic used and the value of the email address provided.

Example:

Customer Record Competition Use inadequate Matching Strings
John Smith J. Smith
123 Main Street Main Street
Chicago, IL 60606 Illinois
Customer Record We Email Append Using Strict Matching Strings
John Smith John Smith
123 Main Street 123 Main Street
Chicago, IL 60606 Chicago, IL 60606 Illinois

Our email append solution utilizes exact email append match logic by default unless otherwise specified by the client. As a result our final match percentage may be lesser than some of our competition (some of our competitors quote as much as a 40% match rate even though their databases are considerably smaller). However, our clients are very sophisticated database marketers and they recognize the significance of the quality of the email addresses we provide.

The proof is in the results. Our experience has allowed us to observe that the data we provide our clients performs on par with or beyond their current resident files. The outcome: the data we supply to our clients has been proven to perform over time, as a result of the quality of data sources and tight match logic on email append and reverese email appending projects.

* Certain high-level projects will be considered for a free match test.

Format Correction:

To ensure the best possible results, GoroiData will clean and correct records that have format errors. Our international email appending system is based on microsoft platform and CASS certification is performed on each file prior to the matching process. GoroiData will also provide you feedback on your file whether it was corrupt, involved in dire data practices, inform you about duplication rates, as well as incomplete record fields.

Accountability and Traceability:

Our licensed databases are permission based and have expressly given permission to receive 3rd party communications. We believe it is fundamental that we are able to provide proof of the time, date and database source of precisely when and where the member of a database had given their permission to receive 3rd party mailings.

Email Appending Process:

THE EMAIL APPENDING PROCESS

Step 1:
The client identifies the records in its internal database that need Email Appending. Once identified this database is sent to GoroiData via email or FTP Upload. The database can be sent in any format, our team is equipped to handle all kinds of database formats. Once uploaded, the database is picked by GoroiData for processing.

Step 2:
Once received by GoroiData, database is formatted so that it can be matched with our Master Database of 30 million Business records with opt-in emails. During the matching process, whenever there is match found with the name, business name and address in the clients database, the corresponding email is added from our master database to the client’s database and this process will continue till the last record.

Step3:
After the match process is over, the appended emails are verified for delivery. The verification process is semi-automated. With the help of our proprietary tools we verify all the mails for deliverability and again our 200-member data team will manually verify each appended emails. So our average match rates are over 80%.

Step4:
At the completion of the append process step a standard message is sent to the newly appended emails indicating that the append client wishes to communicate with them via email. This email gives the recipient the opportunity to opt-out if they choose. After allowing 5-7 business days for all responses, the opt-outs are removed from the database.

Step5:
Upon the successful completion of the append process, the enhanced database is then reformatted to the original file format and it will be delivered to the client. We are one of the few companies that truly execute the standardization and customer email append in-house. By controlling the entire email append process inhouse, we endow our clients the rapid turnaround, quality control and accountability they entail.

You deliver your postal list using our secure ftp site (or by other secure method convenient to you).

The off-line list must include these following fields: first name, lastname, street address, city, zip, country.

Using secure email append procedures, and observing strict email append confidentiality, we match each name in your list against our in-house opt-in databases, to add append email addresses to your off-line file.

We work with you to draft copy for a "Welcome" opt-in message in html, text and aol versions, to be sent to the matched email addresses, asking for permission to future email communications from you.

We submit the email draft to you for approval to complete the email append process.

We send your approved "Welcome" message to each of the confirmed and valid email address that is matched to your off-line file.

Experience shows that opt-in rates on your list will be high, since the individuals on your list often already have a relationship with you, and are therefore willing to receive email from you.

The final list, consisting of your original list and the appended opted-in email addresses, is delivered to you.

Quality Control:

GoroiData uses sophisticated email verification software which applies two forms of authentication on the appended email addresses in order to verify the appended emails existence. Our software features a dual verification method which employs simultaneous DNS lookups and SMTP send requests to ensure the email is valid. This process will eliminate all hard bounces that a file may enclose, making the appended file clean prior to the preliminary email communication.

The initial email communication not only acts as a means of permission, it also allows us to be certain of the recipient’s identity. GoroiData will guarantee a 100% deliverable Appended record output. Every Permission Email communication is completely client branded.

Permission:

GoroiData and our clients pursue our permission policy very seriously. GoroiData International follows the FEDMA online permission policies to the dot. European online email marketing standards are extremely strict compared to the DMA, and GoroiData takes pride in using the FEDMA standards.

The Association for Interactive Media's (AIM) Council for Responsible E-mail (CRE) overwhelmingly passed a resolution that supports sending e-mail to existing offline customers. GoroiData fully endorses the concept of “Opt Out” e-mail to existing offline customers. In the vast majority of cases, customers prefer an on-line relationship.

Our first level and utmost important aspects of permission are granted by the fact that we are appending customer databases.

The second level of permission is granted through third party permission lists. GoroiData’s primary concern in selecting database licenses is that the members of the licensees databases have all given permission to be contacted by third party partners. Currently, we have agreements with over 28 licensee databases, which consist of over 100 million records.

The third and final level of permission is granted by a tailored, branded permission letter that is sent as an email requesting permission from the patron to be contacted in the future via email. (Please see sample)

A summary of all state and pending Federal laws with regards to Spam can be reviewed here.

 
© 2011.Goroi Data
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